We’ve been talking about the importance of segmentation, how it works, how to acquire and organize the necessary data and all those things, but I also wanted to include a technical lesson to simply show you how to create segments.
So, this lesson has 2 videos:
How to create segments on Aweber
How to create segments on Mailchimp
Now you know hot to put a segment together in your list. Don’t worry if you use another ESP, it will basically work the same way.
- Create your first segment
- Play with one piece of data or multiple
- Preview your segment to see if it’s the size you expected
- Make sure the data is accurate by going into the individual profiles