As I said in the video, we’ll start with a little bit of work…
3 steps to recap:
1) Get your current conversion rate
To figure out what your conversion is today:
- Go to Google Analytics (or similar) and get the number of visitors for a specific period of time
- Go your ESP (Email Service Provider) and get the number of subscribers for the same period of time
- Divide it to get the percentage, your formula should look like this: Email Signups / Unique Visits to your site = Conversion Rate
Example: 15 / 1,000 = 1.5%
Make sure you’re grabbing enough data, just a few days of data might not be accurate.
Can’t I get my conversion rate from Google Analytics?
Sure, but I don’t want you to get into setting up goal tracking and all that stuff. Let’s just get that number in front of you now, I promise I’ll teach you how to track your conversion rate on Google Analytics later in the course.
2) Get ready to track your performance
Starting today, I want you to track your conversion monthly performance. If you’re trying to grow your email list, it is essential that you have this number in mind.
It’s very simple, we’ll track the visits, signups and conversion rate.
Download the spreadsheet
I’m sharing with you the same spreadsheet I use to track my conversion rate.
How to get it:
- You can grab here
- If you use Google Drive, simply open the spreadsheet, go to “File” and “Make a Copy” so you can save it to your Drive, from there you will be able to edit and enter your own data
- If you use Microsoft Excel, you can also download it to your computer by going to “File” and “Download”
3) Set a goal
Once you know what your current conversion rate is, it’s important that you set a goal. But, don’t just have it in your head, this needs to be written, that’s why I added an additional column to that spreadsheet, so that you can add a goal for each month.
Very important: Set realistic goals and have a plan to reach them., if you have a 1.2% rate, don’t aim to 5% just yet, aim to reach 2% first.
Share your conversion rate
One more thing, once you have your current conversion rate, come back to this lesson and share it with me in the comment section below. Don’t be shy, we’re all here to improve.
Alright, let’s get work, I’ll see you on the next lesson. 😉