Landing pages are great to get email subscribers for 4 reasons:
1) You can expand
Most signup forms are small, you don’t have a lot of real estate to expand on the offer. The landing page gives you all the space you want to add elements like graphics, video or sales copy.
You can use a landing page to send all the traffic coming from different places, a tweet, a Facebook ad, etc.
The following image is an example of a Facebook ad sending traffic to my free course landing page:
3) Full control
You own and control a landing page because it’s not on rented land, even if you’re using a service, you can still do whatever you want with it.
4) Easy to create
Anybody can create a landing page. Services like Lander, Unbounce or LeadPages offer drag-and-drop editors so you don’t need a designer or a programmer to create one.
Chances are you can even create one on your own site without any help.
In the following 3 videos, I’ll show you how to create a landing page on Lander and on Unbounce, I’ll show you how to integrate with your email service provider and I’ll show you how to create one on your site.
How to create a Landing Page with Lander
How to create a Landing Page with Unbounce
How to create a Landing Page within your own site
Landing Page services
Create your first landing page:
- Start by exploring the different services and decide which one to use
- Design and publish the page
- Promote it so you can some traffic on that page
I want you to add a link to your new landing page in the comments below so we can take a look and maybe give you some feedback.
Also, I want to recommend PageFights, a site created by the guys at Unbounce and ConversionXL where they take real landing pages people submit and they critique them on video. You’ll get some very good points out of it.