RSS is still useful
RSS is still useful to be friendly with currents services like Feedly or TwitterFeed that help people consume and share content.
So, no. You can’t actually kill your RSS. What you need to do is stop promoting it on your site.
4 Reasons RSS is an epic fail
1) It affects your traffic
If you are delivering your entire post, the reader has no need to visit your site. EVER AGAIN.
2) You can’t measure anything
You have no clue of how your content is performing, no analytics, no heatmaps, nothing!
3) No control over user experience and your content
You can’t control how you content is presented, no access to play with the design, you can’t even change fonts…
Want to add a call-to-action somewhere on the page? Nope!
4) No engagement opportunities
Blog posts have comments, email has replies…
RSS offers no way of engaging. It’s broadcasting, it’s a one-way street.
RSS is a relationship killer.
How to get your subscribers back from Feedburner
Get rid of all RSS subscription options on your site:
- Do a quick run through your homepage and other pages on your site to find them
- Make note of where they are positioned like sidebar widgets, navigation bars, the content of a page
- Eliminate the ones you can by yourself
- Tell your designer/programmer to get rid of the ones that require getting into the code of your site (you don’t want to break things)
Once you’ve done this, observe if there is a difference in the number of daily subscribers.