Why You Need to Kill Your RSS Today

RSS is still useful

RSS is still useful to be friendly with currents services like Feedly or TwitterFeed that help people consume and share content.

So, no. You can’t actually kill your RSS. What you need to do is stop promoting it on your site.

4 Reasons RSS is an epic fail

1) It affects your traffic

If you are delivering your entire post, the reader has no need to visit your site. EVER AGAIN.

2) You can’t measure anything

You have no clue of how your content is performing, no analytics, no heatmaps, nothing!

3) No control over user experience and your content

You can’t control how you content is presented, no access to play with the design, you can’t even change fonts…

Want to add a call-to-action somewhere on the page? Nope!

4) No engagement opportunities

Blog posts have comments, email has replies…

RSS offers no way of engaging. It’s broadcasting, it’s a one-way street.

RSS is a relationship killer.

How to get your subscribers back from Feedburner

Examples

Homework

Get rid of all RSS subscription options on your site:

  1. Do a quick run through your homepage and other pages on your site to find them
  2. Make note of where they are positioned like sidebar widgets, navigation bars, the content of a page
  3. Eliminate the ones you can by yourself
  4. Tell your designer/programmer to get rid of the ones that require getting into the code of your site (you don’t want to break things)

Once you’ve done this, observe if there is a difference in the number of daily subscribers.

  • Hello again Francisco and class,

    Regarding the RSS:

    1) You said in the 1st video not to send 100% of your content to an RSS feeder, so i’m wondering – How do you choose content, and control which/how much gets shared to an RSS service?

    2) Is Feedly your recommendation because it maintains the formatting and user experience of the original blog? Does it take people back to your blog? or why Feedly? Would you recommend other feed programs too? (How to choose?)

    3) Is setting up RSS and dealing with above mentioned issues easy to find / do in WordPress? Does it vary by theme? Basically i’m wondering – Is there something not straightforward that i need to know? I have set up one WordPress site using the Aegaeus theme but it is not a blog site so this wasn’t an issue.

    4) And finally – What was the heat map plugin you used at the same time as the Google Analytics plugin in the first video? That was very fancy! Is that part a WordPress plugin or… ?

    Muchísimas gracias!