Getting Subscribers Outside of Your Website

When it comes to getting subscribers outside of your website, I have one rule and one rule only:

If you are going to spend any money promoting the signup form, it better be on your own platform.

In other words, any marketing efforts will have to send the traffic to either a page on your site or a landing page you own. But don’t invest money on sending traffic to a Facebook Tab, for example.

That said, if you see any opportunity to hang a signup form anywhere on the Internet, Take it!

Facebook tabs, Twitter cards, I’d put a signup form on the moon if I could!

Signup form on the moon

In this lesson, I have 3 videos for you:

  • Call-to-Action button on your Facebook Page
  • Using a Facebook Custom App
  • How to Use the Twitter Lead Generation Card

And we’ll also cover how to get subscribers on face-to-face situations, like events.

Ready? Let’s do this then…

Call-to-Action Button on Your Facebook Page

Using a Facebook Custom App (or Tab…)

Services you can use to create a Facebook App:

How to Use the Twitter Lead Generation Card

How to get subscribers face to face

We are often so busy trying to get everything going online, that we forget all the opportunities we get on a daily basis when we interact with three-dimensional human beings, like in events or at a point of sale.

Remember the story of how I opened a skateshop a few years ago? Well, at that time I wasn’t even dreaming about email marketing, but I use make everybody friend me on MySpace as soon as they came in the shop.

How many times did you hear the girl from The Gap ask you if you want to join the mailing list.

Maybe you own a restaurant, or have a booth at a trade show, can you imagine how many people will be face to face with you? Most of them with a clear interest in what you do.

Turns out many of the ESPs offer solutions for this and they are the easiest thing to set up.

Take Atom from Aweber for example:

Aweber Atom

  1. You install the app
  2. Log in with your account
  3. Select the list you want add to
  4. Collect emails
  5. The app sends the information to your list

I know what you’re thinking… “But what if I don’t have a wifi connection?”

That’s why these are apps, they store the leads for you until you have a connection.

Here are some of the apps available in the market:

Homework

Let’s go outside of your website:

  • Explore the opportunities. Sure, we cover Facebook and Twitter here but I’m sure you can come up with other stuff
  • Set your little soldiers out there in the world to collect emails for you
  • Monitor their performance
  • Do you have an event coming soon? Are you in the retail business or work directly with people in the real world? Set up a way to collect emails in those situations
  • Kelsey Kay Howard

    Which editor were you using for the Facebook tab creation? Is it free? If not, what are some good free options?

  • Really glad to read that you recommend sending traffic back to your own property. Going back through this lesson helped me reaffirm my strategy for a podcast. At first I was sending traffic to the external site for people to listen in but sending them back to my own blog to listen, so they sign up to my list makes more sense. Thanks!

    • Believe me, I made a lot of mistakes in the past, like sending the traffic to a Facebook Tab because ads were a little cheaper. Nothing like having full control.

      I want to ask you a questions: How is podcasting helping you build your list? Any good tips you can share?

      • Oh wow, so many lessons in a short time. Just started and it’s been a really good move for me to build. In a nutshell? Age-old formula: Consistency, quality content, and including a call to action every episode. I’ve gotten very targeted in my topic and that helps as well. Putting the right email strategy in place is one of the critical steps left for me.

  • Hey! I’m loving the class – thanks! (tho i’m a bit behind, unfortunately). But regarding this module, I’m missing something here. Possibly just a semantic issue. I do understand the logic behind sending traffic back to your own site or ‘platform’ in general, of course, and not to a place you don’t “own” or where you can’t “sell”. But what do we actually “own” in these examples? The services you recommend for creating integrated sign up forms/landing pages, are all 3rd party services linked to from Facebook and Twitter, and we are talking about sending traffic to those 3rd party landing pages. So should we think of those landing pages as “our own property” and worth paying to “promote”?
    Also you say clearly not to pay to promote a FB tab, but yet so much of our coursework has been about paid advertising that sends people back to an email sign up form (Facebook Ads course) and even here you say we should “promote” a Facebook tab or app we’ve created. So am i to understand that “promote” here does not refer to paid ads? And also that the landing pages we’re using in these examples are the same as “our own site”? (I hope this makes sense…)

  • A link in your email signature to an opt-in form is one offsite method that works as well. Most of us respond to people, clients, guests, acquaintances on a highly frequent basis.

    These are people you have, or are beginning a dialogue with, so their trust/inclination to click on your offer should be pretty solid. Especially after a few back-and-forths of seeing that message right after you’ve helped them out.

    Putting in a little colour to your email signature with some copy and a lead magnet helps.